By Junkie
The best selling franchise has returned yet again with another installment, this time as a follow up to the acclaimed Modern Warfare series.
The reviews have all been completed and the scores are in and, as expected, Modern Warfare 3 hits the higher scores, around 9/10 from most reviewers. But something is not quite right. There has been a huge number of disgruntled gamers and fans of the series, who are not particularly happy with the game Activision has published. So who is right?
Modern Warfare 3 has had a massive marketing campaign, pushing the boundaries for the hype surrounding a video game and rivalling openings for films. Countless numbers of celebrities are performing and making appearances at opening parties and sponsored events, star studded trailers are all over the net and TV, and even a tournament was held that advertised a 1 million dollar giveaway to the winner. Activision have dug deep into their resources and pushed the biggest marketing campaign for a video game and has set the bar high. Already its marketing strategy is being followed by Skyrim, only released days after Modern Warfare 3. Christina Aguilera, David Arquette and Dave Navarro were only a few of the celebrities who attended the opening bash.
Immediately the benefits of the marketing have paid off for Call of Duty, with it making $400m in its first 24 hours of sales. Gamers and fans of the series have been led to have high expectations of the game, but does it deliver? Quite simply, yes and no.